Meet Teddy

La collezione TEDDYFLASH

Teddy, the first word

It all started at home. «Teddy» was our son's first word: he said it to every bear, every dog, anything soft. And he said it again, and again, and again.

It stuck with us. So when we imagined a character to tell everybody's days, the name was already there.

Una t-shirt TEDDYFLASH indossata

Born with artificial intelligence

TEDDYFLASH is made entirely with AI: the bear drawings, the videos where they move, the words, even this website. We loved the idea of a brand built that way, from the first sketch to the last page.

AI draws, we choose. We throw a lot away (bears with three paws, odd smiles, jokes that don't land) and keep only the ones where someone can say: «that's me».

Il Flash Full Tank, Empty Wallet

Why FLASH

Every week something happens that everybody talks about. We turn it into a bear. Record diesel prices became «Full Tank, Empty Wallet». Driving tests with a hidden earpiece became «Nobody Helped Me».

A new one lands every week, and the next one is already in the works: Flash Club members see it 24 hours early.

L'Orso Chef TEDDYFLASH

A bear for everyone

Besides the Flash, Teddy tries every trade, every passion and every season: the chef and the nurse, the runner and the gamer, the rain and the first coffee. Pick the one that looks like you, or like someone you love.

Join the Flash Club

Every week a bear is born from the news of the day. Club members see it 24 hours before everyone else.